Where Winning TV Ads Are Born.
A private incubator for high-stakes TV campaigns — by invitation only.
🏆 Only 10% of TV ads work. We incubate the ones that do.
The TV Incubator is a private program for select brands ready to use AI to incubate their TV campaign before spending a penny on shooting or airing.
Most TV ads flop. You just never hear about them.
If your team is relying on gut feel, recycled decks, or last year’s “safe” concept — you’re already behind.
The Incubator Advantage
Backed by the same AI trusted by Super Bowl TV advertisers, the TV Incubator is a high-touch creative lab designed to predict what will work — and why — before you invest in production or media.
Inside the Incubator, you’ll get:
- 📊 Predictive performance scores for your concepts, scripts, and edits
- 🔍 Data-driven guidance to beat your competition
- 🎬 Creative rewrite guidance + reshoot recommendations
- 🧠 Insights pulled from millions of real TV ads
- 🏆 A campaign built to win before it even launches
This is not a focus group. It’s not creative testing.
It’s your unfair advantage.
Who It’s For
We’re not for everyone.
This incubator is designed for bold, results-driven brands with something to prove.
Ideal for:
- CMOs and brand leaders prepping a high-stakes launch
- Creative teams who want confidence in what they’re making
- Performance-driven orgs who don’t have time to guess
How It Works
Apply. Get Accepted. Build a Winner.
- Apply – Tell us about your campaign.
- Get Accepted – If you’re a fit, you’ll be invited in.
- Incubate – Over 8 weeks, we help you transform your campaign into a likely winner.
- Launch With Confidence – Air your spot knowing how it’s likely to perform — and why.
Only 5 brands are accepted each quarter.
Apply Now
Pricing
The cost of a flop is measured in millions.
The TV Incubator starts at $400,000 per campaign — a fraction of what you’ll waste if your ad underperforms.
If you’re investing 7 or 8 figures in media, don’t leave performance to chance.
Apply Now
What’s included:
- Multiple concept & script evaluations (e.g., up to 5 scripts)
- Audience-specific scoring
- Virtual A/B testing across different edits/voiceovers
- Competitor analysis + “how to beat them” playbook
- Guidance on reshoots / post-editing to maximize score
- Creative team workshop or review with your strategists
- Unlimited scoring access for that campaign’s life cycle
- Dedicated strategist/account lead
- Post-launch attribution check-in / lessons learned
I’m Tim D’Auria, founder of the TV Incubator.
I’ve scaled $110M global TV budgets and built the playbook behind some of the most ROI-efficient TV campaigns.
Founder of TV Performance Group in Boston, MA (Wayfair, Zillow, Vistaprint, Tripadvisor, Shark Ninja, etc)
Apply Now
Ready to predict success before you produce?
Join the only program built to ensure your TV ad doesn’t become part of the 90%.
Applications close 6/14/2025 or when all five spots are filled.